Competitive Analysis

There is limited value in simply extending your Mystery Shopping program to your key competitors and measuring them against your own standards and procedures.

SQM will develop a Competitive Landscape Analysis^tm that examines key commonalities and key customer decision-making criteria.

Customer prioritizations often differ from organizational prioritizations. Competitive Landscape Analysis^tm can help identify cost-effective opportunities that are highly prioritized by your customers.

Contact SQM to learn more about implementing your customized program.