Helping Hotels For Free....And There Isn’t a Catch!

January 2009. Sasha Mohammed

If you follow the belief that nothing in life is free, you must read on...

Due to the current economic challenges facing the lodging industry, it is evident that maintaining and improving customer satisfaction is more important than ever before.

While some would beg to differ, many consumers feel that a bed is a bed and a room is a room, and that there isn't much difference between hotels that all compete in the same category.

As a result, in order to differentiate ones property, or brand, it has become increasingly important to monitor quality, service, cleanliness and all other company standards.

Recognizing the challenges facing the industry, SQM is now offering an unprecedented solution by releasing a new program. This program was initially developed for the airline industry (as well as other transportation providers), but also but also works very well for the lodging industry. After successfully testing the program, SQM has rolled it out to hundreds of hotels around the world, and the list continues to grow.

The new program is called the “No Fee Mystery Shop”, and as the name would suggest, these inspections are completed at no cost to the property, other than the expenses incurred during the course of the visit (i.e. room charges and taxes). There are absolutely no inspection fees associated with this program.

With no inspection fees, the hotel is able to complete as little or as many Mystery Shops as they would like, in order to monitor brand standards, improve customer service levels, prepare for corporate audits, and keep staff motivated.

This program is an exceptional way to address the needs for individual properties to receive detailed information on their operation, while also addressing today’s budgetary concerns. Though SQM does not release its client list, there are a growing number of companies that would agree that this program gives them opportunity to saving hundreds of thousands of dollars in the area of quality assurance.

Research shows that companies that are more committed to quality assurance and customer satisfaction during tougher economic times, are in a far better position than their competition when the economy turns around.

SQM has seen the advantage of helping clients maintain a focus on the customer during difficult economic times, because the successful and monetary results speak for themselves. With creative solutions such as the No Fee Mystery Shopping Program, SQM allows clients to take control of their business, their brand, their customers, and their financial future during a time that is surrounded by so many uncontrollable factors.

Customer service goes hand in hand with increasing the bottom line, so why not try it without the fees?

Company Information:

Sensors Quality Management Inc. (SQM) is a Toronto based supplier of Quality / Service Assurance and Market Research services. Though the main focus of the business is Mystery Shopping Programs, SQM offers its world-wide clientele a variety of other services, including: field merchandising, online comment cards, internal audit software, and integrated customer feedback programs.

For additional information, please contact:

Mr. David Lipton
Sensors Quality Management Inc.
895 Don Mills Road
Suite 400, Tower 2
Toronto, ON M3C 1W3
Phone: 416-444-4491
Fax: 416-444-2422
Website: www.sqm.ca
E-mail: davidL@sqm.ca