Media Archive

• HELPING HOTELS FOR FREE....And There Isn’t a Catch!
  January 2009
  
  
• SQM BRINGS MYSTERY SHOPPING TO SMALL BUSINESSES - Canadian firm’s online system makes mystery shopping affordable for SMBs
  research-live.com , June 2008
  
  
• THE BRAND IS KING…Are you a worthy subject?
  Canadian Business Franchise , May/June 2008
  
  
• BUILDING YOUR BRAND – Customer feedback is essential to establishing and maintaining standards
  Food Service and Hospitality , September 2007
  
  
• WORKPLACE TRUST: Taking mystery out of mystery shopping – The Experts Say…
  Ottawa Business Journal , January 2007
  
  
• SHINING A LIGHT ON MYSTERY SHOPPING
  Canadian Business Franchise , September/October 2006
  
  
• UNDERCOVER SHOPPER
  The Ryersonian, March 2006
  
  
• FRONT-LINE INTELLIGENCE
  Marketing Mag, September 2005
  
  
• SECRET SNOOPS
  Star Tribune – Money and Business, April 2005
  
  
• SLEUTHING THE AISLES: How to Take the Mystery Out of Mystery Shopping
  Canadian Grocer -- November 2004
  
  
• SPIES IN THE AISLES
  The Charlotte Observer -- October 10, 2004
  
  
• UNDER-COVER CONSUMER
  The Peterborough Examiner -- July 23, 2004
  
  
• MYSTERY SHOPPER MEANS BUSINESS
  The Weekender -- July 18, 2004
  
  
• SPIED FOR HIRE WAGE WAR ON TIPSY TABLES, FILTHY TOILETS
  Financial Post -- May 25, 2004
  

• SHOPPING PAYS THE BILLS
  Metro -- December 22, 2003
  
  
• GROWING POTENTIAL
  Foodservice and Hospitality -- November 2003
  
  
• "UNDERCOVER CUSTOMERS" ON THE HUNT FOR GREAT SERVICE
  Customer Service Excellence -- Vol.1 Issue 4
  
  
• MYSTERY SHOPPING
  Travel Scoop -- July/August 2003
  
  
• MAY WE SUGGEST…
  Foodservice and Hospitality -- October 2002
  

• DON'T TRAIN IN VAIN
  Foodservice and Hospitality -- September 2002
  
  
• FREE PERQUING
  Metro -- August 29, 2002
  
  
• COMPTETITIVE ANALYSIS
  Foodservice and Hospitality -- July 2002
  
  
• FORCES DETERRING ENLISTMENT
  The Toronto Star -- May 18, 2002
  
  
• HI-TECH FEEDBACK
  Foodservice and Hospitality -- April 2002
  
  
• SHOPPING CARES
  Lifestyles -- Spring 2002
  
  
• TRACKING SLACK SERVICE
  The Toronto Star -- December 10, 2001
  
  
• MARKETPLACE - MYSTERY SHOPPERS
  Marketplace -- January 9, 2001
  
  
• SEIZE THE OPPORTUNITY
  Foodservice and Hospitality -- August 2000
  
  
• CIRCLE OF SATISFACTION
  Foodservice and Hospitality -- July 2000
  
  
• NEW MYSTERY SHOPPER COMPANY HAS ARRIVED VIA THE INTERNET?
  Cash News -- July 2000
  
  
• DRUNK-DRIVING VIEWS BLURRED
  The Toronto Sun -- June 7, 2000
  
  
• SURVEY SAYS...
  Foodservice and Hospitality -- June 2000
  
  
• MYSTERY SHOPPERS
  National Post -- April 29, 2000
  
  
• AN AIR OF MYSTERY
  Foodservice and Hospitality -- April 2000
  
  
• BUILDING A BETTER TEAM
  Foodservice and Hospitality -- February 2000
  
  
• SHEDDING LIGHT ON A MYSTERY
  Winnipeg Free Press -- June 23, 1999
  
  
• THROUGH THE EYES OF A STRANGER
  Hearth Home -- March 1999
  
  
• MYSTERY SHOPPERS: Can They Help Hotels Head Off Major Quality Problems?
  Lodging -- April 1998
  
  
• HIRING THE BEST AND KEEPING THEM MOTIVATED
  Nation's Restaurant News -- October 27, 1997
  
  
• MEASURING AND IMPROVING CUSTOMER SERVICE
  Kegs Cases -- September/October 1997
  
  
• QUICK TIPS: Uncovering Good Service
  Human Resource Executive -- October 3, 1996
  
  
• SNOOPS FOR HIRE: Undercover Investigators Working for Licensees
  License Line -- July 1996
  

• LETTER OF THE DAY
  The Toronto Star -- April 17, 1995
  
  
• MYSTERY SHOPPERS RYE GRADS RATE CUSTOMER SERVICE
  The Ryersonian -- April 12, 1995
  
  
• MYSTERY SHOPPERS GET PAID TO GRIPE
  The Toronto Star -- March 30, 1995
  
  
• SQM PROVIDES UNBIASED EVALUATION OF OPERATIONS
  Ontario Restaurant News -- February 1995
  
  
• YOUR MONEY:- The Inspectors
  The Toronto Sun -- November 14, 1994
  
  
• 'CORPORATE SPIES' Evaluate and Monitor Firm Operations
  The Canadian Jewish news -- October 6, 1994
  
  
• LETTERS TO THE EDITOR: Giving Managers the Raw Data
  The Financial Post -- September 30, 1994
  
  
• Re: GOING UNDERCOVER TO SIZE UP SERVICE
  The Financial Post -- September 23, 1994
  
  
• GOING UNDERCOVER TO SIZE UP SERVICE
  The Financial Post -- September 21, 1994